How WWF goes about conserving our environment

Conservation based on...

Three Biomes

WWF works on the the conservation of the 3 biomes of Forests Ecosystems, Freshwater Ecosystems, and Marine Ecosystems.

These contain the bulk of the Earth's biodiversity and provide the environmental goods and services upon which all life ultimately depends.

The question of Species

WWF has also identified a small number of Flagship Species whose conservation is of special concern and which act as powerful icons for the conservation of other species and habitats.

The most pervasive Global Threat

WWF has targeted the most globally pervasive and insidious of the threats to biodiversity: the phenomenon of Climate Change.


The world's biologically important areas

We call them Ecoregions - there are more than 200 of them - and WWF is focusing its efforts in those that it has scientifically judged to be the most in need of help, while having the widest possible positive impacts.


Clearly targeted conservation programmes

All WWF programmes of work have established clear conservation targets that identify those actions required for WWF to achieve its ambitious mission. They must also stand up to rigorous conservation standards.